Case study · Entertainment
From bankruptcy to first-rate: How did we save a movie theater chain from the brink?
One of the biggest movie theater chains in the MENA region was on the verge of bankruptcy. Its main rival was taking its customers, and its revenue, with highly successful ad campaigns.
- Competitive Advantage
- Competitor Intelligence
- Increase in revenue
- 43%
- Better campaign targeting
- 57%
- Increase in market share
- 61%
Overview
The client and the goal
When one of the biggest movie theater chains in the MENA region reached out to us, it was on the verge of bankruptcy. Its main rival was taking its customers, and its revenue, with highly successful ad campaigns. The rival’s theaters were full every night while our client was heading toward bankruptcy. To rework its strategy, the client needed its rival’s sales data. We knew we could provide it.
We built a product that logs into the rival’s booking system as a standard user, opens the seat selection page, and records the occupancy rate for each session. Scaled up, it retrieved occupancy rates per city, per theater, and per movie, which together formed the rival’s sales data.
With epctex’s fully managed service, the client had access to all of its rival’s sales data and could target customers based on their preferences. The data shaped the client’s campaign and ad targeting and helped it plan for future screenings. As a result, the client increased its revenue and market share, and avoided bankruptcy.
Key points
Key takeaways.
- The client was facing a dramatic fall in revenue because of its rival’s campaigns.
- To build campaigns that could beat the rival, the client needed the rival’s sales data.
- epctex found a way to retrieve all of the rival’s sales data from open sources.
- That competitive advantage saved the client from bankruptcy.
Challenges
What stood in the way
The client needed an answer to its rival’s attractive campaigns and a way to stop losing customers. To do that, it wanted to analyze its rival’s sales data. Our job was to give the client full access to that data to inform its business strategy and targeted ad campaigns.
Solution
How we solved it
Our expertise in building industry-grade automation across many different sources, including Forbes 500 companies and extremely well-protected websites, let the client acquire the data it needed seamlessly.
The solution was complex: it had to handle two-factor authentication, protection software, single sign-on, and other authentication layers. Our product logged into the rival’s booking system as a standard user, as if buying a movie ticket, and read the occupancy rate for each session from the seat selection page. Scaled up, this produced occupancy rates per city, per theater, and per movie, which combined into the rival’s total sales data.
With our fully managed service, the client could see which movies were most in demand and in which cities. That powered highly successful targeted ad campaigns and informed strategy for future releases. The client increased its revenue and market share, and avoided bankruptcy.
Services used
What powered this project.
Competitive Advantage
Use competitor and market data to win more customers and protect your margins. We automate the data behind your competitive edge.
Competitor Intelligence
Track what your competitors launch, price and promote. We automate competitor data collection so you can anticipate moves instead of reacting to them.
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How we work
From first call to data on schedule.
We handle the technicalities of data acquisition and automation, so you can focus on growing your business.
- 1$ scope
Define project goals
In a first consultation, we discuss your specific data needs and desired outcomes to make sure the project succeeds.
- 2$ sample
Build a custom extraction
We set up automated extractions tailored to your use case and send you a sample dataset before any full-scale collection.
- 3$ deliver
Collect and deliver
Once you approve the sample, we collect data at scale and deliver it within the agreed timeframe.
- 4$ monitor
Maintain and manage
Our team keeps every subsequent run healthy and makes sure your data arrives on schedule, with minimal disruption.