From bankruptcy to first-rate: How did we save a movie theater chain from the brink?

Overview

Like the start of every classic narrative arc, our hero here faced an existential challenge. When one of the biggest movie theater chains from the MENA region reached out to us, they were on the verge of going bankrupt. Their main rival was poaching customers, and therefore revenue, through their successful advertisement campaigns. The outlook was grim: the rival’s movie theaters enjoyed a full house every night, while our client was marching towards inevitable bankruptcy. Or so it was going to be until they met us... Our client needed sales data on their rival if they were to reform their business strategy. We knew we could provide what they needed so we accepted their call for help.

We created a product that logs into their rival’s booking system as a standard user. It then looks at a seat selection page and data is gathered on the occupancy rates for the selected session. After scaling our product up, we were able to retrieve all the occupancy rates per city, per movie theater, and movie. All of this information was combined to form the sales data of our client’s rival.

With epctex’s fully-managed service, our customers had access to all the sales data of their rivals and could now better target customers by understanding their preferences. Not only did this data critically inform our client’s campaign and advertisement targeting, they could also analyze and prepare for future movie screenings. As a result, our client increased their revenue, market share and prevented bankruptcy.