When one of the biggest movie theater chains from the MENA region reached out to us, they were on the verge of going bankrupt. Their main rival was poaching customers, and therefore revenue, through their successful advertisement campaigns.
Like the start of every classic narrative arc, our hero here faced an existential challenge. When one of the biggest movie theater chains from the MENA region reached out to us, they were on the verge of going bankrupt. Their main rival was poaching customers, and therefore revenue, through their successful advertisement campaigns. The outlook was grim: the rival’s movie theaters enjoyed a full house every night, while our client was marching towards inevitable bankruptcy. Or so it was going to be, until they met us... Our client needed sales data on their rival if they were to reform their business strategy. We knew we could provide what they needed so we accepted their call for help.
We created a product that logs into their rival’s booking system as a standard user. It then looks at a seat selection page and data is gathered on the occupancy rates for the selected session. After scaling our product up, we were able to retrieve all the occupancy rates per city, per movie theater, and per movie. All of this information was combined to form the sales data of our client’s rival.
With epctex’s fully-managed service, our customer had access to all the sales data of their rival and could now better target customers through understanding their preferences. Not only did this data critically inform our client’s campaign and advertisement targeting, they could also analyze and prepare for future movie screenings. As a result, our client increased their revenue, market share and prevented bankruptcy.
Our client was facing a dramatic fall in revenue because of their rival’s campaigns.
To create an effective campaign that would help them to jump ahead of their rival, our client needed their rival’s sales data.
At epctex, we found a way to retrieve all the sales data of the rival using open source resources.
With our product, we gave our customer a competitive advantage that saved them from bankruptcy.
The goal of our client was to find a solution against the attractive campaigns created by their rival, and to stem their dwindling numbers of customers. To stop this loss, our customer wanted to analyse the sales data of their rival. At epctex, we had to come up with a solution for our client: full access to the aforementioned data to help inform their business strategy and targeted advertisement campaigns.
Better campaign targeting
Improved market share in the industry
Epctex’s expertise in creating industry-level automation that works across numerous different sources, including Forbes 500 companies and extremely well-protected websites, enabled the customer to acquire the needed data seamlessly.
The solution we came up with was complex: it consisted of passing Two-factor Authentication, bypassing Protection Software, Single sign-on technologies, and authentication. At epctex, we created a product that logged into the rival’s booking system as a standard user as if to buy a ticket for a movie. The system showed us a seat selection page from which we were able to retrieve all the occupancy rates for the selected session. After scaling up this process, we were able to see all occupancy rates per city, per theater, and per movie. Combined as one package, this gave us a total sales data of the rival to give to our client.
With epctex’s fully-managed service, our product allowed our customer to access all the sales data of their rivals, meaning they could identify which were the most requested movies and in which cities. This data access did not only support huge success for their targeted advertising campaigns, but they could also use the data to analyze their strategies for future movies. Thanks to our domain expertise, our client increased their revenue, market share and prevented bankruptcy.
Improved data quality
Efficieny use of time
Obtaining data doesn't have to be difficult.
Let us handle your routine data extractions so you can focus on more important tasks.
HOW WE WORK
Simplify data collection and free up time for innovation with our easy-to-use service. Let us handle the technicalities of data acquisition and automation, and focus on growing your business.
Consultation to Define Project Goals
In this initial consultation, we will discuss the specific data needs and desired outcomes for your project to ensure its success.
Setting Up Customized Data Extraction
We will set up automated extractions tailored to your specific use case and provide a sample dataset before starting a full-scale data collection process.
Collecting and Delivering Data
After you have approved the sample data, we will begin collecting data on a larger scale and deliver it within the agreed timeframe.
Ongoing Maintenance and Management
Our team will continuously ensure that all subsequent data runs are running smoothly and that your data is delivered as scheduled with minimal disruption.
Data points gathered
Years of experience
Our services are designed to help businesses in these industries gather and analyze data in order to make informed decisions and improve their operations. Contact us today to learn more about how we can support your business.
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