Skip to content
epctex

Case study · Games

How did a game publishing company jump ahead of its biggest competitor?

A small game publisher started launching successful games faster than the market leader. The leader noticed, and decided to acquire our client’s company.

  • Competitive Advantage
  • Competitor Intelligence
Revenue growth in the first 6 months
248%
Acquisition deal for the company
$100M+
Increase in company ARR
54%

Overview

The client and the goal

A successful and promising game publisher reached out to us with one aim: to increase its market share in an increasingly competitive industry. To do that, it had to match or surpass its competitors. The client wanted data on every action the market leader took on the App Store, believing it could close the gap with its biggest competitor.

We built a product that monitored every action the competitor took, tracking 50 App Store accounts operating in 80 countries. The client could now see how new games were tested before launch. With that knowledge, the small publisher started launching successful games faster than the market leader. The leader noticed, and moved to protect its position by acquiring our client’s company.

How a game publisher jumped ahead of its biggest competitor: overview

Key points

Key takeaways.

  • The client needed to increase its market share.
  • The client’s biggest advantage was its fast, talented team.
  • Understanding the competitor’s new game ideas, test results, designs, and strategies was critical.
  • epctex built a product that alerted the client whenever the market leader took a new action on any of its 50 App Store accounts worldwide, revealing how new games were tested before launch.
  • That competitive advantage let the client’s skilled team get quick results and, ultimately, great success.

Challenges

What stood in the way

The client wanted to surpass its biggest competitor, one of the most successful players in game publishing. To do so, it needed to know every step the competitor took. The client knew its rival was testing new games on the App Store, but across 50 different accounts it was impossible to keep track manually. We had to find a way to watch all of them.

How a game publisher jumped ahead of its biggest competitor: challenges

Solution

How we solved it

Our expertise in building custom automation for many different sources gave the client the information it needed, seamlessly. Together with the client, we defined what was worth knowing: any change the competitor made while testing games across its App Store accounts. Our algorithmic approach analyzed the data in near real time, and our Smart Notification system alerted the client only when it mattered.

We started with one of the competitor’s accounts to prove the solution worked. Once the first automation was polished and refined, we scaled it up to 20 accounts around the USA. From then on, the client had enough data to analyze and use meaningfully in its business strategy.

Everything we build is agile and lean, because client requirements change with new market or macroeconomic developments. Our solutions are robust and reconfigurable: the client can change settings at any time through a simple UI we provide.

Working with epctex, the publisher gained a major competitive advantage and increased its efficiency and revenue. It jumped ahead of its biggest competitor, which eventually decided to acquire it.

Services used

What powered this project.

Growth & marketing

Competitive Advantage

Use competitor and market data to win more customers and protect your margins. We automate the data behind your competitive edge.

Growth & marketing

Competitor Intelligence

Track what your competitors launch, price and promote. We automate competitor data collection so you can anticipate moves instead of reacting to them.

More case studies

Keep reading.

78%Increase in first reach to property owners

Real Estate

How do you find the hidden gems as a realtor before anyone else?

Traditional methods were falling short. Here's how a real estate agency with 30+ years of experience started finding the best properties before its competitors, without staff searching the web by hand.

  • Competitive Advantage
  • Market Intelligence
  • Web Scraping
  • RPA Development

How we work

From first call to data on schedule.

We handle the technicalities of data acquisition and automation, so you can focus on growing your business.

  1. 1$ scope

    Define project goals

    In a first consultation, we discuss your specific data needs and desired outcomes to make sure the project succeeds.

  2. 2$ sample

    Build a custom extraction

    We set up automated extractions tailored to your use case and send you a sample dataset before any full-scale collection.

  3. 3$ deliver

    Collect and deliver

    Once you approve the sample, we collect data at scale and deliver it within the agreed timeframe.

  4. 4$ monitor

    Maintain and manage

    Our team keeps every subsequent run healthy and makes sure your data arrives on schedule, with minimal disruption.