CASE STUDIES
How did a game publishing company jump ahead of its biggest competitor?
A small game publisher was able to start launching successful games faster than their main competitor. This accomplishment didn’t go unnoticed. The market leader, moving to maintain their position at the top, decided to acquire our client’s company.
Overview
A successful and promising game publisher reached out to us. Their aim? To increase their market share in an increasingly competitive industry. To do that they needed to find a way to match or surpass their competitors. They wanted data on every action the market leader took on AppStore, thinking that this information could help them bridge the gap between them and their biggest competitor.
So we offered them a product that made their dream come true: our product allowed them to monitor every action taken by their competitor, tracking 50 different AppStore accounts operating in 80 different countries. They could now see how new games were tested before being launched. With this knowledge, this small game publisher was able to start launching successful games faster than their main competitor. This accomplishment didn’t go unnoticed. The market leader, moving to maintain their position at the top, decided to acquire our client’s company.
Key Points
The client needed to increase their share in the market.
The client’s biggest advantage was their fast and talented team.
Understanding the competitors’ new game ideas, game testing results, designs, and strategies were of critical importance.
As epctex, we created a product that informs the client whenever a new action was taken on any of the 50 AppStore accounts worldwide owned by the market leader, giving valuable data on the testings of new games before launch.
With our product, we gave our client a competitive advantage that enabled their skilled team to get quick results and ultimately great success.
Challenges
The goal of our client was to surpass its biggest competitor, one of the most successful actors in the game publishing industry. To accomplish this, our client needed to know every step taken by them; but how can such data be gathered? Our client had identified that their rival was conducting tests of their new games on the AppStore, but because it was done across 50 different AppStore accounts, it was too difficult for our client to keep track of all the actions taken. As epctex, we had to find a way to keep an eye on all of these accounts.
248%
Growth in revenue in the first 6 months
$100M+
Deal of acquisition of the company
54%
ARR of the company increased
Solutions
Epctex’s expertise in creating customized automation for numerous different sources enabled the client to acquire the information they needed seamlessly. Furthermore, our Smart Notification system assisted the client by filtering the data so that our clients were only notified when necessary. What was necessary was determined when we met our clients and discussed their needs. For them, they needed to know any time their competitor made a change while testing games across their multiple AppStore accounts. epctex’s algorithmic approach analyzed data in near real-time and informed the client through our Smart Notification system.
We first started by using one of the competitor’s accounts to test our bespoke solution’s efficacy. Once we polished and refined the first automation, we scaled up to 20 different accounts around the USA. From this point onwards, our client had sufficient data that they could analyze and meaningfully use to inform their business strategy.
A top priority for the service and products that we provide is that they must be agile and lean. We’re always aware that the requirements and needs of our clients may change due to new parametric or macroeconomic developments. The solutions we create are not just robust and smart but also reconfigurable, meaning the client can change the settings at any time by using a simple UI we create, extending our product’s scope into different states or domains.
By working with epctex, this game publishing company gained a big competitive advantage and increased its in-house efficiency and revenue. Our product helped them to jump ahead of their biggest competitor who eventually decided to acquire them - success!
Reduced costs
Increased revenue
Extensive consultancy
Improved data quality
Efficieny use of time
Scalable pipelines
HOW WE WORK
Getting started with epctex
Simplify data collection and free up time for innovation with our easy-to-use service. Let us handle the technicalities of data acquisition and automation, and focus on growing your business.
1
Consultation to Define Project Goals
In this initial consultation, we will discuss the specific data needs and desired outcomes for your project to ensure its success.
2
Setting Up Customized Data Extraction
We will set up automated extractions tailored to your specific use case and provide a sample dataset before starting a full-scale data collection process.
3
Collecting and Delivering Data
After you have approved the sample data, we will begin collecting data on a larger scale and deliver it within the agreed timeframe.
4
Ongoing Maintenance and Management
Our team will continuously ensure that all subsequent data runs are running smoothly and that your data is delivered as scheduled with minimal disruption.
1400+
Satisfied customers
428M+
Data points gathered
100%
Success rate
15+
Years of experience
INDUSTRIES
We partner with top-tier startups and enterprises in a broad range of industries
We offer custom solutions that are tailored to meet the specific needs of our clients, so you can be confident that you are getting the right data for your business. Whether you need to track your competitors, gather market intelligence, or extract data from the web, epctex has the tools and expertise to help you succeed.
SERVICES
Customized services for your unique needs
Our services are designed to help businesses in these industries gather and analyze data in order to make informed decisions and improve their operations. Contact us today to learn more about how we can support your business.
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